传媒参考资料
2011-08-1250 WAYS TO LEAVE YOUR DIGITAL CONTENT
One of the most remarkable aspects of the digital content world is simply its ability to be taken, copied, transformed, recopied, and retransmitted. Indeed, the whole idea of repurposing might well underpin our collective future digital culture. In the digital world, this can go much further. And when thinking about content, you probably produce more of it than you think.
MEDIA (July 2011)
CONVERGENCE POLICY AND OUTCOMES : A TRANS-ATLANTIC DIVIDE?
Europe and the U.S. have followed different paths in terms of policy, regulation and market outcomes in relation to the telecommunications sector. In important aspects they have diverged, and that divergence now appears to have resulted in path dependence. This paper explores aspects of this divergence and path dependence.
MEDIA (July 2011)
SPECTRUM BATTLE SPELLS BUSINESS OPPORTUNITIES
Broadcasters and wireless telecommunications companies are increasingly competing for scarce spectrum resources, and that appears to mean new business opportunities for manufacturers of TV station transmission antennas and filters, particularly for those who are trying to adapt their products to the new environment.
ASIA PACIFIC BROADCASTING (July 2011)
NETWORKS TARGET A BIGGER SHARE OF SOCIAL MEDIA DOLLARS
As consumers spend more time online, broadcast and cable networks continue to bulk up on their digital offerings, with advertisers intent on reaching these consumers with increasingly effective ads. Network-generated online video, websites and microsites are no longer considered “emerging media” – they have arrived. The challenge, however, is how to create ads for a platform that wasn’t designed for them.
BROADCASTING & CABLE (May 16, 2011)
「微时代」的电视传播
微博已具备了自媒体的几乎所有基本要素。在相互借力的今天，微博进入了电视，电视接纳了微博。传播速度和受众广度，民间和专业人士的报料和呼吁，到主流媒体的关注和报道，在内地市场正以前所未见的急升势头呈现出来。
《南方电视学刊》 2011年第三期
广电「借脑」和「用脑」实践中的经验教训
广电行业经过市场化和跨行业的产业转型，踏入了一个竞争更为激烈的大变革时代。当广电行业自身难以应对复杂的市场竞争局面时，作为「外脑」的广电专业的谘询管理公司应运而生。 对于「外脑」－谘询管理公司的作用，大部分广电媒体并没有清晰的认识，但也有少数电视媒体捷足先登大胆引入「外脑」；亦有一些借「脑」流于形式，无疾而终。 《南方电视学刊》 2011年第三期
One of the most remarkable aspects of the digital content world is simply its ability to be taken, copied, transformed, recopied, and retransmitted. Indeed, the whole idea of repurposing might well underpin our collective future digital culture. In the digital world, this can go much further. And when thinking about content, you probably produce more of it than you think.
MEDIA (July 2011)
CONVERGENCE POLICY AND OUTCOMES : A TRANS-ATLANTIC DIVIDE?
Europe and the U.S. have followed different paths in terms of policy, regulation and market outcomes in relation to the telecommunications sector. In important aspects they have diverged, and that divergence now appears to have resulted in path dependence. This paper explores aspects of this divergence and path dependence.
MEDIA (July 2011)
SPECTRUM BATTLE SPELLS BUSINESS OPPORTUNITIES
Broadcasters and wireless telecommunications companies are increasingly competing for scarce spectrum resources, and that appears to mean new business opportunities for manufacturers of TV station transmission antennas and filters, particularly for those who are trying to adapt their products to the new environment.
ASIA PACIFIC BROADCASTING (July 2011)
NETWORKS TARGET A BIGGER SHARE OF SOCIAL MEDIA DOLLARS
As consumers spend more time online, broadcast and cable networks continue to bulk up on their digital offerings, with advertisers intent on reaching these consumers with increasingly effective ads. Network-generated online video, websites and microsites are no longer considered “emerging media” – they have arrived. The challenge, however, is how to create ads for a platform that wasn’t designed for them.
BROADCASTING & CABLE (May 16, 2011)
「微时代」的电视传播
微博已具备了自媒体的几乎所有基本要素。在相互借力的今天，微博进入了电视，电视接纳了微博。传播速度和受众广度，民间和专业人士的报料和呼吁，到主流媒体的关注和报道，在内地市场正以前所未见的急升势头呈现出来。
《南方电视学刊》 2011年第三期
广电「借脑」和「用脑」实践中的经验教训
广电行业经过市场化和跨行业的产业转型，踏入了一个竞争更为激烈的大变革时代。当广电行业自身难以应对复杂的市场竞争局面时，作为「外脑」的广电专业的谘询管理公司应运而生。 对于「外脑」－谘询管理公司的作用，大部分广电媒体并没有清晰的认识，但也有少数电视媒体捷足先登大胆引入「外脑」；亦有一些借「脑」流于形式，无疾而终。 《南方电视学刊》 2011年第三期
