传媒参考资料

A GAME CHANGER CALLED iPLAYER
Delivering a record number of 150 million streams of TV and radio programmes, the BBC iPlayer has established itself as a leading digital brand and a pioneer in the fast-moving market for on-demand services in UK. BBC Worldwide, the commercial arm of the UK public broadcaster is currently developing a global BBC iPlayer, part of BBC Worldwide’s multi-platform distribution strategy for delivering British TV content internationally and due to pilot this year.
ASIA-PACIFIC BROADCASTING　　(August 2011)

GOING DIGITAL – THE CHINESE WAY
How is China’s digital TV standard faring so far? Over the next five years, the triple-play service initiative, a state-supported combined offer of voice telephony, broadband Internet and TV services, will see telecoms and cable operators in China perform trials, with the goal of launching full-scale, converged commercial triple-play services in the country. The acceleration of the digitization of cable-TV networks and the rapid development of HDTV and HD VoD are among the key tasks to be fulfilled in order for the triple-play service initiative to come to fruition.
ASIA-PACIFIC BROADCASTING　　(August 2011)

TV’s CONTENT CONUNDRUM
Opportunity or hindrance? Traditional broadcasters have a love/hate relationship with Google – they love the traffic but worry that it takes the value out of their content. This article examines the TV industry’s evolving relationship with Google and its video site YouTube.
BROADCAST　　(August 12, 2011)

REPORTING FROM THE FRONTLINE
News teams faced safety issues, lack of resources and Twitter competition in covering riots which resulted in minimal live coverage from major flashpoints. With sporadic rioting across a large area, many broadcasters capitalized on social media to alert them to hotspots and help them decide where to send reporters.
BROADCAST　　(August 12, 2011)

THE NEW TV APP ECONOMY : THE BUZZ MEETS THE BOTTOM LINE
Consumers may be app-crazy, but programmers are still in search of how to turm downloads into dollars. Business models are fluid. You can have an innovative app in the marketplace and six months later it can feel completely out of date. These apps, when done right, require a great deal of work, which adds costs.
BROADCASTING & CABLE　　(August 8, 2011)

高清演播室系统设计思路
随着电视技术向高清发展的进程加快，高清频道的高清内容所占比例逐步增大。各级电视台已纷纷在建设自己的高清节目制作系统，力争早日开通高清频道，实现高清节目的播出。但一个困惑设计工程师的难题是：高清演播室系统要设计成兼容高清内容的标清通道，还是设计成兼容标清内容的高清通道？
《传播与制作》　　(2011年8月)