传媒参考资料

HARNESSING THE SOCIAL MEDIA
As the simultaneous TV and Internet device usage continues to be increasingly ubiquitous, opportunities abound for broadcasters and content producers to create companion content and services as they look to enhance engagement with today’s fragmented audiences. With social media becomes ever more intricately intertwined with broadcast media, it is a powerful ally that broadcasters will find virtually impossible to ignore.
ASIA-PACIFIC BROADCASTING　　(September 2011)

WORKING WITH H.264 MADE EASY
With the HD format firmly entrenched in today’s production workflow, one of the challenges is finding the right tools that would work with the format. H.264 is a standard for video compression, which is reputedly one of the most frequently used formats for the recording, compression and distribution of HD video.
ASIA-PACIFIC BROADCASTING　　(September 2011)

UNCOMMON ALLIES
TV content providers are moving with the times to engage an increasingly fragmented audience, through adopting multi-platform technologies. Today’s content business has made TV and other various media dependent rather than independent. Some industry observers foresee that this trend of allegiance will be increasingly pronounced in the near future.
TELEVISION ASIA PLUS　　（October 2011)

CREATIVE JOURNEY – DIGITAL’S SECOND COMING Integration is no longer enough. It is time to put digital at the centre of marketing communications. The basics haven’t changed, just the ways in which we communicate. This article features some Asian creative thinking at a time when the region is making its mark felt firmly across the globe.
CAMPAIGN ASIA　　(September 2011)

TURNING MOBILE DREAMS INTO REALITY Broadcasters have been calling mobile DTV transmissions based on the ATSC A/153 standard the future of both mobile video and over-the-air broadcasting for some time now. But recent developments will play a key role in turning that vision into reality.
BROADCASTING & CABLE　　(July 18, 2011)

WHAT THE FUTURE WILL BRING
One of the most significant developments in distribution is the rise of non-standard video platforms such as Netflix, Google, Apple, LoveFilm and the many on-demand services launched off the back of established broadcaster brands. The developments in distribution are providing both opportunities and challenges for everyone in the industry.
BROADCAST　　(September 16, 2011)