传媒参考资料

HARD TRUTHS
Asia-Pacific’s PayTV landscape is in a state of flux. At present, the industry is littered with
markets of varying performance standards. Although regulatory improvements have been
made in some territories, others are still muddled in over-restrictive legislation.
TELEVISION ASIA PLUS　　(November 2011)

NEWS ANALYSIS
Trademarks are intimately involved in the entertainment industry in terms of product placement,
but the relationship between trademarks, the products they support and the use of product in
film or TV has caused intriguing problems which frequently strike at the very heart of what
trademarks are all about.
INTER-MEDIA　　(September 2011)

THE INTERNET OF THINGS AND THE AGE OF SPIME
The Internet of Things as it has been become known refers to a vision of an Internet in which
not only is anyone connected, anywhere and anytime, but so too is anything. What is relatively
more recent is the host of new applications based on sensors and identification technologies.
These are giving rise to a network of things with embedded intelligence, and to transform our
expanding and ever chaotic sea of bits and bytes into usable information and knowledge.
INTER-MEDIA　　(September 2011)

GLASSES-FREE 3D GOES FOR GOLD
While much of the hype surrounding 3D TV in the home has thankfully faded over the last year,
a number of notable developments offered some positive news for the technology, both in
equipment and content. Advances in tech and content point toward 2012 Olympics.
BROADCASTING & CABLE　　(September 12, 2011)

COMBINING TO MEET THE DIGITAL CHALLENGE
The shift away from tape poses some tricky questions for production companies in U.K.
Broadcasters have come together under the Digital Production Partnership to address the
challenges faced by producers in the shift to tapeless. There is a big learning curve ahead for
the broadcasting industry.
BROADCAST　　(September 30, 2011)

THE FUTURE OF MOBILE TV
While TV remains arguably the single most powerful medium in engaging mass audiences, the
proliferation of mobile devices such as smartphones and tablet PCs is heralding the gradual
shift of TV beyond its traditional bastion of the living room. After a number of setbacks, is
mobile TV finally taking off?
ASIA-PACIFIC BROADCASTING　　(October 2011)