传媒参考资料

2002-12-16
1.STAY COMPETITIVE : SKILLS FOR THE DIGITAL TV WORLD

Knowing how to tell a story, chasing down interviews and being a good writer will always be at the heart of being a journalist, but that still might not be enough to remain competitive in the digital world. Concepts like a multi-platform journalist or a video journalist are fast becoming realities.

NEXT GENERATION TV December 11, 2002



2.TRENDS IN INTERNATIONAL TV BROADCASTING

This overview looks at the recent developments in TV broadcasting. It traces the industry changes from the privatization trends of the 80s, the introduction and adoption of cable and satellite technologies, and the series of mergers and consolidation that has come to characterize modern ownership of media systems.

It also looks at such issues at the use of cultural specific references, regionalisation and geolinguistic regions, and the idea of universal themes.

MEDIA ASIA COMMUNICATIONS QUARTERLY Vol. 29, Number 2, 2002



3.CHAMPIONING WIRELESS

In these days of telecom turmoil, everyone is happy to champion a winning technology. And, on the surface at least, that champion would seem to be wireless LAN technology, most notably the 802.11 family of networks commonly known as Wi-Fi.

TELE DOT COM December, 2002



4.ASIA POISED FOR EXPLOSIVE ITV GROWTH

As home to more than half the world television households, Asia-Pacific holds enormous potential for interactive services. ITV therefore has the potential to play a much more significant role in the region.

OPEN PERSPECTIVES Issue 6, 2002



5.ONLINE ACCESS BENEFITS EMPLOYEES

Online benefits administration is one of the first areas companies examine for employee self-service opportunities. They traditionally begin the transition with a self-service interactive voice response system and then implement an online infrastructure.

INTERNET WORLD October, 2002

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