传媒参考资料

TV EVERYWHERE ISN’T FOR EVERYONE
Calls for on-demand content on multiple devices keep increasing, but the industry’s buzz-heavy TV Everywhere initiative is not everyone’s preferred approach to solving the complex questions of multi-platform distribution. Some broadcasters are still taking a cautious approach and wrestle with technical difficulties, pricing rights, audience measurement, windowing strategies, ad models, and a number of other hurdles that have slowed deployments and confused consumers. Others warn, however, that the industry needs to speed up the rollout of TV Everywhere offerings to combat the competitive threat from over-the-top providers, otherwise there is a danger that it will cease to be relevant.
BROADCASTING & CABLE　　(November 7, 2011)

U.S. AND REST OF THE WOLRD GEAR UP FOR LOOMING SPECTRUM BATTLE
The growing demand for spectrum used for wireless broadband, combined with the accelerating shift of TV viewers away from traditional over-the-air TV to cable-, satellite-, or even Internet-delivered TV, is creating a “perfect storm” for U.S. broadcasters. And the same factors that are forcing U.S. TV stations to go into all-out battle mode to protect their TV channels, are appearing in other parts of the world, including the Asia-Pacific region.
ASIA-PACIFIC BROADCASTING　　(November 2011)

FORMAT CONVERTERS RISE TO THE MULTI-SCREEN CHALLENGE
As TV becomes a business of delivering multiple channels of programming to a variety of devices and in different formats, the key to many operators is a format converter – hopefully one that is highly automated, and up to the task of converting various formats for a number of platforms.
ASIA-PACIFIC BROADCASTING　　(November 2011)

FACEBOOK VS. GOOGLE – THE BATTLE FOR THE FUTURE OF THE WEB
The rivalry between the tech titans is heating up. At stake? Hundreds of billions of dollars, and the chance to rule the online world. In the long history of tech rivalries, rarely has there been a battle as competitive as the raging war between the web’s wonder twins.
FORTUNE　　(November 21, 2011)

新生态．新标尺
时至今日，收视率依然是传统电视衡量节目质量和广告价最重要的标尺。 在内地，「收视率是万恶之源」的质疑声不绝于耳，而对新评价体系的呼唤源于中国电视生态变化及其发展的内在要求。传统的收视调查主体如何应对电视生态的变化？电视媒体应如何参与新评价体系的构建？
《南方电视学刊》 (2011年第四期 总第8期)