传媒参考资料

MEETING THE METADATA CHALLENGE
The correct use of metadata is crucial to productive content creation and cost-effective distribution. Its scale has grown exponentially, not only with the rise of digital production but beyond final programme playout. One-size-fits-all Media Asset Management (MAM) systems have failed to give broadcasters the flexibility they need but lessons are being learned.
BROADCAST　　　(January 20, 2012)

MAKING IT BIG IN JAPAN
Japan completed its digital switchover in July 2011, creating more channels and more opportunities for independent producers and distributors, both locally and worldwide. As the second largest media and entertainment producer in the world, the Japanese TV market is set to grow rapidly.
BROADCAST　　　(January 20, 2012)

THE GREAT SCRAWL OF CHINA
The nation that invented paper is now in the midst of an online publishing boom that is making fortunes, changing lives and creating a truly populist literature for the first time. In China, millions of Chinese have tried their hands at “network literature”. The impact of e-publishing resonates far beyond the virtual world. Successful e-novels have sparked a frenzy of print versions and related record-breaking TV shows, movies and video games.
TIME　　　(February 13, 2012)

MEETING BROADCASTERS’ AUDIO MONITORING NEEDS
Aside from video signals, monitoring the quality and loudness of audio signals are also crucial. Next-generation audio monitors have become indispensible within the broadcast chain. Audio processors are now capable of controlling loudness and dynamic range without affecting the original content.
ASIA-PACIFIC BROADCASTING　　　(January 2012)

WHAT MORE TO EXPECT IN 2012?
HDTV, 3DTV, file-based workflows, over-the-top (OTT) services…..what lies ahead for 2012, and how will broadcasters take heed and seize the opportunity presented by these new technologies?
ASIA-PACIFIC BROADCASTING　　　(January 2012)

「限」还是「建」- 「限娱令」与电视行业生态重建
国家广电总局发布的《关于进一步加强电视上星综合频道节目管理的意见》提出，从2012年1月1日起，各卫视每周的娱乐节目不能超过两档，每年的选秀节目不得超过十个……。管理部门对全国电视业的这次宏观调控，令电视节目进行多元创新成为业内的当务之急。「限娱令」的出台，对以娱乐打下江山的国内一綫强势卫视会有怎样的影响？而对于跟随其后的卫视，能否抓住这个卫视排名大洗牌的契机，找到一条快速发展的新路？
《南方电视学刊》　　　(2011年第六期)