传媒参考资料

BROADCASTING THE OLYMPICS
To deliver the full coverage for the London 2012 Olympics, the host nation broadcaster BBC had planned and adopted various ways, formats and technology to deliver a truly digital Olympics. This article finds out how broadcasters and pay operators are preparing for the broadcast of the world’s largest sports event and how the Games are changing in the face of sports reporting.
TELEVISION ASIA PLUS　　　(June / July 2012)

MEDIA ASSET MANAGEMENT – FROM THE CLOUD TO CONTEXTUAL LABELS: HOW TO UNLOCK VALUE FROM METADATA
Digitally annotated descriptions of programming, baked into the audio or video at different points in its lifecycle, have for some time been key to streamlining efficiencies, from production to playout. But metadata is now being used to power TV search, with further potential to unlock all sorts of revenue opportunities downstream. While use of cloud for news production is still at an embryonic stage, its potential is huge.
BROADCAST　　　(July 7, 2012)

SOCIAL NETWORKS AND THE SECOND SCREEN
TV is being revolutionized by alternate, if distracted, communications from the sofa. In the welter of changes affecting the global television industry, the impact wrought by social networks may be the most disruptive of all. Social TV lies on a continuum of generally interactive TV experiences, platforms and applications, as well as the availability of globally-deployed social networking platforms and the second screens in the form of mobile devices.
INTER-MEDIA　　　(July 2012)

CHANNELLING THE NEW SCREENS
With TV becoming increasingly interactive, the challenge is how broadcasters can integrate different elements onto their screens, yet still maintain their TV branding. That is why technology providers continue to come up with channel-branding solutions that would meet these new needs. New channel-branding solutions help broadcasters overcome a great deal of new challenges.
ASIA-PACIFIC BROADCASTING　　　(July 2012)

互动电视2.0时代
内地电信营运商借着三网融合的东风，名正言顺，大张旗鼓地发展IPTV，并在多地推出了手机+固话+宽带上网+IPTV的捆绑套餐；视频网站一方面购买版权，投资拍戏，一方面整合并购，在视频产业中越来越举足轻重。在IPTV和网络视频的诱惑下，很多年轻人毫不犹豫地抛弃了有綫电视，投入了「免费+自主」的「新视界」。
《世界宽带网络》　　　(二零一二年七月号)