传媒参考资料

THE ART OF RESTORATION
The art of restoration requires a high level of knowledge and sympathy for the original context, characteristics and audience of a piece of archive material, coupled with the ability to restore it to a level that meets the requirements of today’s audiences and delivery formats. This article examines the work of four leading facilities in the field.
BROADCAST TECH　　(July / August 2012)

THE DIGITAL JOURNEY
The focus of the industry is beginning to shift from embracing file-based workflows to harnessing technological advances to make the efficiencies in storage and archiving. The common question is can we do anything to speed up or improve the process.
BROADCAST TECH　　(July / August 2012)

GUIDE TO DIGITAL VIDEO USAGE
Watching TV just isn’t what it used to be. Even the definition of TV is changing. In a multi-platform world, it’s hard to keep track of who’s watching what. To give a clearer picture of how video-viewing habits are evolving, this feature article has assembled a unique collection of data and latest research and surveys on TV watching consumption and how social media is driving viewing behavior.
BROADCASTING & CABLE　　(July 2012)

BBC USES CROWD-SOURCING TO TEST VALUE OF METADATA
BBC Research and Development is examining the results of an experiment investigating whether crowd-sourcing can help it make more effective use of metadata. In May, up to 2,000 participants from BBC online community Global Minds were asked to listen to short audio clips from the 70,000-programme World Service radio archive. They then identified the metadata tags they found relevant or erroneous in reference to the clips.
BROADCAST　　(July 13, 2012)

UNDERSTANDING PEOPLE EQUALS BETTER CAMPAIGNS
It is time for the Asian advertising industry to go beyond talk and invest in understanding why people make the decisions they do. The potential benefits of implementing behavioral economics into advertising campaigns are being studied.
CAMPAIGN　　(July 2012)

「内容为王」是业界奉行的不二圭臬
近年内地一些电视频道的迅速崛起，离不开一个个出色栏目的支撑。如《快乐大本营》、《天天向上》之于湖南卫视，《非诚勿扰》、《一站到底》之于江苏卫视，《中国达人秀》之于东方卫视，《中国好声音》之于浙江卫视，《直播港澳台》、《年代秀》之于深圳卫视等。很难想像，如果没有这些栏目的带动，今天省级卫视的竞争格局会是一番什么样的景象。
《南方电视学刊》 (2012年第四期)