传媒参考资料

THE GROWING CLOUT OF ONLINE PUBLIC OPINION IN CHINA – NEW MEDIA AS A PLATFORM FOR ADVOCACY AND A TOOL FOR CHOICE AND CHANGE
Online media interaction is a huge phenomenon in the world’s second largest economy. Information and Communication Technology (ICT) is one of the most dynamic sectors in China. New Media has emerged as an important platform for citizens to obtain and share news and participate in social affairs. This paper adopts a case study approach to examine why Chinese citizens go online to discuss, seek advice and offer guidance on social issues, as compared to traditional petitioning channels.
MEDIA ASIA　　Volume 39, Number 3, 2012

MEDIA’S INFLUENCE ON GENDER STEREOTYPES
America is a society that is not only saturated with media but also with stereotypes that are cultivated through the media. With the pervasiveness of media exposure on society, it would be hard not to become swayed by what is perceived to be societal norms. Media literacy could then become an effective tool for helping young viewers decipher the messages they are receiving.
MEDIA ASIA　　Volume 39, Number 3, 2012

IS THE CLOUD BECOMING A MORE VIABLE OPTION?
What is the role of cloud computing within the broadcast and production workflow? How is the industry making use of this valuable storage option? New offerings promise to provide for the needs of content owners housing infinite hours of valuable material stored in film archives. The ultimate objective of cloud computing is optimal use of shared resources that is easily accessible to multiple stakeholders instantly and from anywhere.
ASIA-PACIFIC BROADCASTING　　November 2012

BAD NEWS AT THE BBC – MIRED IN SCANDALS AND CIRCLED BY CRITICS, CAN THE BELOVED BRITISH BROADCASTER BE SAVED FROM ITSELF?
A journalistic maxim holds that a reporter should never become part of the story, but the BBC has been among the world’s biggest stories. And it probably will continue to be as the truth about the dueling Savile and Newsnight scandals continues to come to light. Only then can the BBC begin to return to its rightful place: reporting on the news rather than making it.
TIME　　November 26, 2012

腾「云」驾雾 迎时代挑战
尽管云计算从诞生至今，不断受到质疑。但是，云计算的应用却成燎原之势。国内数十个城市将云计算确定为重点发展新兴产业。三网融合，多媒体分发、大数据／网络化的时代，云的优势进一步凸显：面向互联网、OTT等所带来的挑战时，云计算无疑是广电就手的一件利器。
《世界宽带网络》　　二零一二年九月