传媒参考资料

1. WHOSE CHOICE IS IT ANYWAY?

From a purely aesthetic point of view, electronic programme guides can be the most boring application of Digital TV. But when an operator's standard offering exceeds the tens and becomes hundreds of channels, finding what you want to watch can be like searching for a needle in a haystack. In Europe, Electronic Programme Guides are big business and controlling the viewing experience is the name of the game.

CABLE & SATELLITE COMMUNICATIONS INTERNATIONAL (Jan / Feb 2003)


2. CYBERTERRORISM

This paper looks at the threat of cyberterrorism, and addresses the extent of disruption and destruction that cyberterrorist attacks could inflict. The author argues that such attacks could become increasingly attractive for modern terrorist organizations, and the reasons holding them back from such actions are dwindling.

MEDIA ASIA COMMUNICATION QUARTERLY (Volume 29, 2002)


3. BIG IS NOT ALWAYS BETTER

The outside broadcast (OB) van industry is both the last bastion of live TV as well as the frontier of the transition from analogue to digital TV. Buying an OB van is an expensive acquisition. Therefore, serious thoughts have to be given to a number of factors, one being that big does not always mean better.

ASIA PACIFIC BROADCASTING (January 2003)


4. NEWSPAPER SITES MOVE TO REGISTRATION MODEL

It once was the Web bogeyman. The idea of making users register before entering newspaper Web sites gave everyone the willies. Surely this would lead to a huge drop in audience. Well, as it turns out, the bogeyman -- like Bigfoot -- should no longer be feared. It's nothing more than a phantom menace. According to a recent western survey, newspaper sites that built up registration walls last year have found that readers didn't leave in droves. In fact, several of these papers now have more online visitors than they had before requiring registration.

EDITOR AND PUBLISHER (January 20, 2003)


5. 广播节目面向市场

中国传媒近年在强大的市场经济当前, 面对的竞争日益加剧. 广播工作者要更新制作观念, 强化节目内容, 改革内部运作模式。

中国广播 (第115期)


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