传媒参考资料

2003-03-15
1. THE PERILS OF E-MAIL

It was supposed to make life easier. Now e-mail has become a prosecutor's number one weapon and the surest way for companies to get sued. This article examines how e-mail became e-vidence mail, and why the solution is often worse than the problem.

FORTUNE February 24, 2003



2. WATCH OUT 3G, WI-FI IS HERE

The fast, cheap wireless technology known as Wi-Fi is already here, improving at warp speed and likely has a bigger future than 3G. That's bad news for cellular operators, but good news for consumers.

FAR EAST ECONOMIC REVIEW February 27, 2003



3. FIGURING OUT THE DIGITAL RIGHTS

With the digital-rights management business set to triple to nearly US$1 billion annually by 2007, the industry is still having trouble agreeing on what Digital Rights Management system works best, or even what it should accomplish.

ASIA PACIFIC BROADCASTING February 2003



4. EASING TRAFFIC

Traffic systems traditionally have been a rather slowly advancing product area. The goal of a traffic system, ensuring that spot sales are properly tracked so that the spots are properly displayed, is simple in concept but difficult in execution. That difficulty has made the creation of traffic systems an area that has been few major leaps in capabilities.

BROADCASTING & CABLE February 10, 2003



5. ENVIRONMENTAL JOURNALISM

Environmental journalism as a recognized practice began to take off from the 1970s. Today it is clear that environmental concerns and development concerns overlap a great deal. Two streams of journalism are coming together and have much to learn from each other.

INTER-MEDIA December 2002



6. 境外电视媒体在中国的赢利模式分析

如果说境外的电影、出版媒体已经在中国找到了相对成熟或者可行的赢利模式的话,那么境外的电视媒体在中国仍然可以说是「在探索中前进」,至今仍未找到明晰的赢利模式。

南方电视学刊 二零零三年第一期


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