传媒参考资料
2003-07-15MEDIA REFERENCE JULY 2003
1. BEHAVIORAL TARGETING - MOVING IN THE RIGHT DIRECTION
We've always known that what consumers do and what they say they do are often two completely different things. That's why direct observation of a consumer's consumption habits tends to be more accurate than using recall-based surveys. It's tough to fathom why observed behavior of online consumers doesn't play a larger role in the targeting of online advertising.
MEDIAPOST.COM (June 17, 2003)
2. LAWS OF THE JUNGLE
Digital video is gaining such acceptance among producers that many crave DV on their CV. But while DV cameras can get you places traditional formats cannot go, performance limitations mean producing quality output is more of a challenge.
BROADCAST (May 16, 2003)
3. IT'S NOT ABOUT MOS BUT INTERGRATED WORKFLOW
Most people think MOS (media object server communication protocol) in its most basic context as enabling a newsroom computer system to build sequences of video or audio clips for on-air playback. But this versatile and mature protocol is now taking fragmented work practices such as assignment planning, communication with field crews, production and archive, and tying them in a logical, intuitive way.
ASIA PACIFIC BROADCASTING (June 2003)
4. TECHNOLOGY SHAPING TODAY AND THE FUTURE
Whether you're discussing system, software, storage, or networks, many of the same technology trends crop up in conversation: consolidation, virtualization, and simplification.
What's spurring the technology discussion is saving money and finding ways to become more efficient.
INTERNET WORLD (June 2003)
5. 对「DV新世代」 - 中国非职业影像运动的考察
转型中的中国社会面临着种种矛盾与冲击、尴尬与困惑，我们不否认主流的影视创作可以在宏大的层面展现这种转型期中的变动，但DV与生俱来的记录生活细节的能力使其成为记录转型期社会变动中丰富细节的有力手段。
南方电视学刊 (第41期，2003)
1. BEHAVIORAL TARGETING - MOVING IN THE RIGHT DIRECTION
We've always known that what consumers do and what they say they do are often two completely different things. That's why direct observation of a consumer's consumption habits tends to be more accurate than using recall-based surveys. It's tough to fathom why observed behavior of online consumers doesn't play a larger role in the targeting of online advertising.
MEDIAPOST.COM (June 17, 2003)
2. LAWS OF THE JUNGLE
Digital video is gaining such acceptance among producers that many crave DV on their CV. But while DV cameras can get you places traditional formats cannot go, performance limitations mean producing quality output is more of a challenge.
BROADCAST (May 16, 2003)
3. IT'S NOT ABOUT MOS BUT INTERGRATED WORKFLOW
Most people think MOS (media object server communication protocol) in its most basic context as enabling a newsroom computer system to build sequences of video or audio clips for on-air playback. But this versatile and mature protocol is now taking fragmented work practices such as assignment planning, communication with field crews, production and archive, and tying them in a logical, intuitive way.
ASIA PACIFIC BROADCASTING (June 2003)
4. TECHNOLOGY SHAPING TODAY AND THE FUTURE
Whether you're discussing system, software, storage, or networks, many of the same technology trends crop up in conversation: consolidation, virtualization, and simplification.
What's spurring the technology discussion is saving money and finding ways to become more efficient.
INTERNET WORLD (June 2003)
5. 对「DV新世代」 - 中国非职业影像运动的考察
转型中的中国社会面临着种种矛盾与冲击、尴尬与困惑，我们不否认主流的影视创作可以在宏大的层面展现这种转型期中的变动，但DV与生俱来的记录生活细节的能力使其成为记录转型期社会变动中丰富细节的有力手段。
南方电视学刊 (第41期，2003)
