传媒参考资料
2003-11-15MEDIA REFERENCE November 2003
1. FRONTLINE NEWS, AS IT HAPPENS
Technology has made television news-gathering easier, faster and cheaper, but how far is it shaping the news itself ?
BROADCAST (October 17, 2003)
2. COMMERCIAL BREAK : THE ART OF SELLING
Coming soon to your TV : advertisements from an unlikely locale - China. Just as it expands with a roaring domestic market, China's ad industry is going international and producing quality campaigns that provide a refreshing new mix of ideas and enthusiasm.
FAR EAST ECONOMIC REVIEW (October 30, 2003)
3. THE AGE OF THE MOBILE INTERNET
This article looks at the potential impact of the mobile Internet for Asia. It addresses the need for appropriate enabling technology and applications developed with a user-oriented emphasis. It looks briefly at the policy and regulation frameworks and concerns about security, and raises a number of questions about the successful commercial adoption of this technology.
MEDIA ASIA (Vol. 30, No. 2, 2003)
4. WIRED WORLD
The benefits of wireless connectivity seem endless, regardless of what type of users you are. The exciting news is that wireless networking is finally hitting the mainstream, no doubt about it, and just gets better and better - and more complex. Come along on a tether-free flight through the ether.
PC Magazine (Vol. 22, #18, Fall 2003)
5. IS 4G THE FUTURE ?
3G is supposed to revolutionize mobile services, but failed to connect. Now get ready for the next generation of hype - fourth generation cellular technology : 4G.
TIME (October 13, 2003)
＊「传媒参考资料」专门介绍有关传媒的资料性文章和书籍，方便有兴趣的读者参考查阅。查询请联络《传媒透视》执行编辑张玲玲小姐。 （电话：23397670 传真：27941137 E-mail：cheungll@rthk.org.hk ）
1. FRONTLINE NEWS, AS IT HAPPENS
Technology has made television news-gathering easier, faster and cheaper, but how far is it shaping the news itself ?
BROADCAST (October 17, 2003)
2. COMMERCIAL BREAK : THE ART OF SELLING
Coming soon to your TV : advertisements from an unlikely locale - China. Just as it expands with a roaring domestic market, China's ad industry is going international and producing quality campaigns that provide a refreshing new mix of ideas and enthusiasm.
FAR EAST ECONOMIC REVIEW (October 30, 2003)
3. THE AGE OF THE MOBILE INTERNET
This article looks at the potential impact of the mobile Internet for Asia. It addresses the need for appropriate enabling technology and applications developed with a user-oriented emphasis. It looks briefly at the policy and regulation frameworks and concerns about security, and raises a number of questions about the successful commercial adoption of this technology.
MEDIA ASIA (Vol. 30, No. 2, 2003)
4. WIRED WORLD
The benefits of wireless connectivity seem endless, regardless of what type of users you are. The exciting news is that wireless networking is finally hitting the mainstream, no doubt about it, and just gets better and better - and more complex. Come along on a tether-free flight through the ether.
PC Magazine (Vol. 22, #18, Fall 2003)
5. IS 4G THE FUTURE ?
3G is supposed to revolutionize mobile services, but failed to connect. Now get ready for the next generation of hype - fourth generation cellular technology : 4G.
TIME (October 13, 2003)
＊「传媒参考资料」专门介绍有关传媒的资料性文章和书籍，方便有兴趣的读者参考查阅。查询请联络《传媒透视》执行编辑张玲玲小姐。 （电话：23397670 传真：27941137 E-mail：cheungll@rthk.org.hk ）
