传媒参考资料
2003-12-151. FINDING GOLD IN VIDEO ARCHIVES
Broadcasters have a pot of gold in their video archives that can be turned into inexpensive programming. The problem is knowing what is in the archives, finding it and transmitting it cheaply.
ASIA-PACIFIC BROADCASTING (November, 2003)
2. GETTING THE PICTURE?
Streaming video to a mobile has long been a dream, but even without 3G it can be done. Any technology that enhances the capability of the 2.5G networks to deliver high quality video streaming and MMS services will be in great demand.
WIRELESS BUSINESS & TECHNOLOGY (October, 2003)
3. GONE IN 30 SECONDS
The classic TV spot can't dominate advertising much longer. Web-based commercials are coming to a computer monitor near you. In essence, Web-based television advertising will be grafted onto the already booming market for streaming video on the Web.
BUSINESS 2.0 (November, 2003)
4. WHAT TV CAN LEARN FROM COMPUTER GAMES
Fightbox and Time Commanders have brought the world of gaming to our TV screens. Some suggested that to really get a glimpse of future convergence, blinkered TV execs should turn to the computer games industry.
BROADCAST (November 21, 2003)
5. 窘境与契机 : 对频道专业化背景下卫星综合频道发展的思考
目前中国国内已经成立了多家广电集团，更多的广电集团还要成立，越来越多的专业频道不断出现。 面临包围之势的卫星综合频道的定位该是什么呢？它的发展策略又该怎样？
南方电视学刊 (2003第四期 / 总第42期)
6. 浅谈地方电台的「本土化」特色
随着新世纪媒体竞争的日趋激烈，媒体市场的划分也愈细愈专，中国中央及省级电台在新一轮的广播潮中，凭借资金及人才优势把节目办得越来越丰富，频率划分和功能体现更加精细。
中国广播 (2003年第125期)
Broadcasters have a pot of gold in their video archives that can be turned into inexpensive programming. The problem is knowing what is in the archives, finding it and transmitting it cheaply.
ASIA-PACIFIC BROADCASTING (November, 2003)
2. GETTING THE PICTURE?
Streaming video to a mobile has long been a dream, but even without 3G it can be done. Any technology that enhances the capability of the 2.5G networks to deliver high quality video streaming and MMS services will be in great demand.
WIRELESS BUSINESS & TECHNOLOGY (October, 2003)
3. GONE IN 30 SECONDS
The classic TV spot can't dominate advertising much longer. Web-based commercials are coming to a computer monitor near you. In essence, Web-based television advertising will be grafted onto the already booming market for streaming video on the Web.
BUSINESS 2.0 (November, 2003)
4. WHAT TV CAN LEARN FROM COMPUTER GAMES
Fightbox and Time Commanders have brought the world of gaming to our TV screens. Some suggested that to really get a glimpse of future convergence, blinkered TV execs should turn to the computer games industry.
BROADCAST (November 21, 2003)
5. 窘境与契机 : 对频道专业化背景下卫星综合频道发展的思考
目前中国国内已经成立了多家广电集团，更多的广电集团还要成立，越来越多的专业频道不断出现。 面临包围之势的卫星综合频道的定位该是什么呢？它的发展策略又该怎样？
南方电视学刊 (2003第四期 / 总第42期)
6. 浅谈地方电台的「本土化」特色
随着新世纪媒体竞争的日趋激烈，媒体市场的划分也愈细愈专，中国中央及省级电台在新一轮的广播潮中，凭借资金及人才优势把节目办得越来越丰富，频率划分和功能体现更加精细。
中国广播 (2003年第125期)
