传媒参考资料
2004-04-151. METADATA - WHAT IS IT ?
Metadata - it's a word that has come to us along with the digital revolution.
A word so new that until a few years ago it wasn't in the dictionary. Broadcasters are suddenly hearing it a lot more often. But many of us, especially on the programming side, have little idea what it means, and don't want to know, or think we don't.
ABU NEWS (January / February 2004)
2. SEEING BEYOND SMS
As voice revenues reach maturity, a wave of new mobile services are poised to take off, with operators investing in rich media content and the infrastructure to support it. Part of the industry are making a big mistake by expecting internet protocols to be the ubiquitous standard for moving and managing multimedia.
BROADCAST (March 12, 2004)
3. THE AGE OF E-VOTING
Collecting votes on the Web and with electronic touch screens may invite election tampering by hackers. But some governments seem determined to go ahead with it. Europe already has big plans for e-voting.
NEWSWEEK (April 5, 2004)
4. ONE FAT TARGET - HOW MUCH LONGER CAN TV GORGE ITSELF ON CHILDREN'S ADVERTISING?
America's kids are way too fat. Children's television, larded with spots hawking the likes of Cap'n Crunch and Happy Meals, is taking the obesity rap. But there's trouble in the land of plenty. To counter angry parents and pontificating pols, TV networks and their ad partners are scrambling to calm their critics.
BROADCASTING & CABLE (March 8, 2004)
5. 从「劣币驱逐良币」定律看广播的产业化发展与市场化道路
经济学中的「劣币驱逐良币」定律，指出的现象不仅出现于经济领域，在广播业同样存在，而且其表现见之于工作运行环节的各个层面，从而导致了广播产业化发展与市场化道路进程步伐的缓慢，甚至滞后不前。
中国广播 (2004年2月)
Metadata - it's a word that has come to us along with the digital revolution.
A word so new that until a few years ago it wasn't in the dictionary. Broadcasters are suddenly hearing it a lot more often. But many of us, especially on the programming side, have little idea what it means, and don't want to know, or think we don't.
ABU NEWS (January / February 2004)
2. SEEING BEYOND SMS
As voice revenues reach maturity, a wave of new mobile services are poised to take off, with operators investing in rich media content and the infrastructure to support it. Part of the industry are making a big mistake by expecting internet protocols to be the ubiquitous standard for moving and managing multimedia.
BROADCAST (March 12, 2004)
3. THE AGE OF E-VOTING
Collecting votes on the Web and with electronic touch screens may invite election tampering by hackers. But some governments seem determined to go ahead with it. Europe already has big plans for e-voting.
NEWSWEEK (April 5, 2004)
4. ONE FAT TARGET - HOW MUCH LONGER CAN TV GORGE ITSELF ON CHILDREN'S ADVERTISING?
America's kids are way too fat. Children's television, larded with spots hawking the likes of Cap'n Crunch and Happy Meals, is taking the obesity rap. But there's trouble in the land of plenty. To counter angry parents and pontificating pols, TV networks and their ad partners are scrambling to calm their critics.
BROADCASTING & CABLE (March 8, 2004)
5. 从「劣币驱逐良币」定律看广播的产业化发展与市场化道路
经济学中的「劣币驱逐良币」定律，指出的现象不仅出现于经济领域，在广播业同样存在，而且其表现见之于工作运行环节的各个层面，从而导致了广播产业化发展与市场化道路进程步伐的缓慢，甚至滞后不前。
中国广播 (2004年2月)
