传媒参考资料
2004-08-15MEDIA REFERENCE (August 2004)
1. BROADCASTING IN THE MULTIMEDIA ERA : WHAT ARE THE CHOICES ?
There is an urgent need for broadcasters to diversify into other delivery media and to service new markets. The related technologies have developed to the take-off point and business strategies are evolving. Devising and creating content for the new markets is a critical factor. The core strengths of the broadcasters give them a head-start in meeting the challenges.
ABU TECHNICAL REVIEW (March - April, 2004)
2. TRICKS FOR MAXIMUM IMPACT
From virtual reality ball-tracking to goalpost cameras, broadcasters are using an increasingly sophisticated battery of technology to attract viewers. This article reviews 10 broadcasting innovations which shall have maximum impact to the audience.
BROADCAST (July 30, 2004)
3. THE NEWSROOM REVOLUTION
The world and the newsroom have changed. When it comes to adoption of IT technology within a TV station, no area has benefited from the workflow enhancements like the newsroom. Nearly every aspect has been touched by the computer revolution.
BROADCAST & CABLE (July 19, 2004)
4. HEARTS, MINDS AND LICENCES
Two keenly observed public broadcasters are approaching difficult anniversaries. The post- apartheid SABC is nearly a decade old and seeking a licence amendment; the BBC is approaching charter renewal. How are they trying to win public approval ?
INTER-MEDIA (July 2004)
5. 传媒经济增长对中国经济发展的影响
改革开放二十多年来，随着中国经济的快速持续发展，国内的传媒业已成为国民经济中拥有巨大发展前景的产业。传媒经济增长是建立在中国的政治体制和经济体制改革基础之上，传媒经济增长又对中国经济的发展产生了深远影响。
《中国广播》 (2004年7月)
1. BROADCASTING IN THE MULTIMEDIA ERA : WHAT ARE THE CHOICES ?
There is an urgent need for broadcasters to diversify into other delivery media and to service new markets. The related technologies have developed to the take-off point and business strategies are evolving. Devising and creating content for the new markets is a critical factor. The core strengths of the broadcasters give them a head-start in meeting the challenges.
ABU TECHNICAL REVIEW (March - April, 2004)
2. TRICKS FOR MAXIMUM IMPACT
From virtual reality ball-tracking to goalpost cameras, broadcasters are using an increasingly sophisticated battery of technology to attract viewers. This article reviews 10 broadcasting innovations which shall have maximum impact to the audience.
BROADCAST (July 30, 2004)
3. THE NEWSROOM REVOLUTION
The world and the newsroom have changed. When it comes to adoption of IT technology within a TV station, no area has benefited from the workflow enhancements like the newsroom. Nearly every aspect has been touched by the computer revolution.
BROADCAST & CABLE (July 19, 2004)
4. HEARTS, MINDS AND LICENCES
Two keenly observed public broadcasters are approaching difficult anniversaries. The post- apartheid SABC is nearly a decade old and seeking a licence amendment; the BBC is approaching charter renewal. How are they trying to win public approval ?
INTER-MEDIA (July 2004)
5. 传媒经济增长对中国经济发展的影响
改革开放二十多年来，随着中国经济的快速持续发展，国内的传媒业已成为国民经济中拥有巨大发展前景的产业。传媒经济增长是建立在中国的政治体制和经济体制改革基础之上，传媒经济增长又对中国经济的发展产生了深远影响。
《中国广播》 (2004年7月)
