传媒参考资料
2004-10-141. THE NEW ECONOMICS OF DIGITAL TV CHANNELS
Recent multichannel launches have exploded the old advertising-based revenue model for broadcasters. This article looks at the innovative ways multichannel operators turn a profit in an intensely competitive environment.
BROADCAST (September 10, 2004)
2. SELLING MUSIC FOR A SONG
Asian companies seeking to make money from legal online music face plenty of challenges from piracy. Can they succeed?
FAST EAST ECONOMIC REVIEW (September 16, 2004)
3. CABLE TV TUNES INTO PROFITS
Finally, after years of losses, international cable-TV companies are switching on to profits in Asia. The formula is ：Programming tailored to local tastes.
FAST EAST ECONOMIC REVIEW (September 23, 2004)
4. PROTECTING CONTENT IN THE DIGITAL ERA
Growing concern over content protection and its possible impact on the cable industry and supporting businesses is now a top of mind issue for the triumvirate of content providers, cable operators and device manufacturers.
BROADCASTING & CABLE (September 6, 2004)
5. STREAMING AUDIO - INTERNET RADIO LETS YOU TUNE IN TO MORE OPTIONS
Among its many roles, the Internet is also the world's greatest radio dial. If you know where to look, you can listen to all sorts of music, news, and sporting events. The range of available programs far exceeds anything you'll find on satellite radio - let alone the local airwaves.
PC MAGAZINE (September 21, 2004)
6. 广播如何「互动」
音响、便捷、快速 - 广播以往的三大传统优势与特色如今已被电视和网络冲淡了，随之崛起是互动性、低成本。 广播的优势与特色引起越来越多的关注，尤其是互动性带给人们更多的思考空间。广播互动的涵义是什么？广播互动的形式和内容有哪些？广播互动的发展趋势将是怎样的？
《中国广播》 (2004年9月)
Recent multichannel launches have exploded the old advertising-based revenue model for broadcasters. This article looks at the innovative ways multichannel operators turn a profit in an intensely competitive environment.
BROADCAST (September 10, 2004)
2. SELLING MUSIC FOR A SONG
Asian companies seeking to make money from legal online music face plenty of challenges from piracy. Can they succeed?
FAST EAST ECONOMIC REVIEW (September 16, 2004)
3. CABLE TV TUNES INTO PROFITS
Finally, after years of losses, international cable-TV companies are switching on to profits in Asia. The formula is ：Programming tailored to local tastes.
FAST EAST ECONOMIC REVIEW (September 23, 2004)
4. PROTECTING CONTENT IN THE DIGITAL ERA
Growing concern over content protection and its possible impact on the cable industry and supporting businesses is now a top of mind issue for the triumvirate of content providers, cable operators and device manufacturers.
BROADCASTING & CABLE (September 6, 2004)
5. STREAMING AUDIO - INTERNET RADIO LETS YOU TUNE IN TO MORE OPTIONS
Among its many roles, the Internet is also the world's greatest radio dial. If you know where to look, you can listen to all sorts of music, news, and sporting events. The range of available programs far exceeds anything you'll find on satellite radio - let alone the local airwaves.
PC MAGAZINE (September 21, 2004)
6. 广播如何「互动」
音响、便捷、快速 - 广播以往的三大传统优势与特色如今已被电视和网络冲淡了，随之崛起是互动性、低成本。 广播的优势与特色引起越来越多的关注，尤其是互动性带给人们更多的思考空间。广播互动的涵义是什么？广播互动的形式和内容有哪些？广播互动的发展趋势将是怎样的？
《中国广播》 (2004年9月)
