传媒参考资料

1. SPEECH RECOGNITION LEAPS AHEAD
The performance of speech recognition technology has improved to the point where it is useful to consider how it could be applied in broadcasting. As the accuracy improves further, other applications will become feasible and these will offer enhanced or completely new ways of working in broadcast production.

COMMONWEALTH BROADCASTER February - April, 2002


2. SMS EMERGES AS A POWERFUL YOUTH CHANNEL
For the growing number of marketers wanting to target the fickle youth market, short message service (SMS) is virtually an open door to the mobile-owning 15 to 24-year-old demographic. It is new medium that not only allows the companies to speak directly to the consumer, but allows the consumer to take the dialogue further.
MEDIA 22 March, 2002


3. GETTING IN ON THE DIGITAL ACT
Terrestrial TV\'s audience share has been gradually eroded by more than a decade of growth in multichannel alternatives. Not only will the digital era mean far more competition, but the presence of electronic programme guides is likely to encourage more promiscuity.
BROADCAST 8 March, 2002


4. ECONOMICS OF BROADCASTING DEMANDS CENTRALCASTING
The expected high cost of switching thousands of TV stations to digital broadcasting has tipped the balance in favour of centralcasting. This article takes a look at various networks which have converted to centralcasting and equipment makers who clearly see an opportunity in centralcasting.
ASIA PACIFIC BROADCASTING March 2002


5. V.O.D. CONFIDENTIAL
Video-on-demand is the future of cable. It will alter the financial underpinnings of television, both remaking ad strategies and creating new revenue streams for both networks and producers.
BROADCASTING & CABLE 3 April, 2002


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