传媒参考资料
2005-04-141. DIGITAL GLUE PLUGS CONVERSION GAPS
Few TV broadcasters have been able to `quick cut' to all-digital production, post-production and transmission systems. Most are stuck in a transition stage that is part digital and part analogue. As a result, they have to use a variety of signal-processing products, often dubbed “digital glue”, to link their analogue and digital systems.
ASIA-PACIFIC BROADCASTING (March 2005)
2. BBC MORALE IN CRISIS
With the threatened cuts to stall and budgets hanging over the BBC, staff morale is taking a hammering. But finding a way out of the crisis that everyone can agree on won't be easy.
BROADCAST (March 11, 2005)
3. EVERYTHING OLD IS NEW AGAIN
Reviving a brand is both a creative and business decision. Marketers find brand-new audience with each generation of kids. Yesterday's beloved characters are revived to rekindle fond memories from adults and win the hearts of a new bunch of kids.
BROADCASTING & CABLE (March 14, 2005)
4. THE ART OF MANUFACTURED NEWS
Public relations firms take branded journalism to a whole new level. Instead of sending out video news releases in hopes that stations and cable networks will air them, PR firms are actually creating the newscast, then buying spots on networks.
BROADCASTING & CABLE (March 28, 2005)
5. 中国电视产业竞争的价值思考
中国电视产业的整体发展正处在深刻转型的关键点上。渠道的掌控在构成传播影响力方面已日渐式微，而内容生产的价值营造及终端客户的精密把握则势必成为未来传播市场竞争的两大重 点。
《南方电视学刊》 (2005年第一期 (总第五十一期))
6. 中国数码电视发展运营模式的新思路
国家广电总局正大力推进中国数码电视的发展，在发展过程中遇到不少问题。究竟「路权管理+透明机顶盒+认证式收费管理系统」的数码电视运营模式是否一种最能解决普及数码电视与 收费电视的最佳模式？
《世界宽带网络》 (2005年3月)
Few TV broadcasters have been able to `quick cut' to all-digital production, post-production and transmission systems. Most are stuck in a transition stage that is part digital and part analogue. As a result, they have to use a variety of signal-processing products, often dubbed “digital glue”, to link their analogue and digital systems.
ASIA-PACIFIC BROADCASTING (March 2005)
2. BBC MORALE IN CRISIS
With the threatened cuts to stall and budgets hanging over the BBC, staff morale is taking a hammering. But finding a way out of the crisis that everyone can agree on won't be easy.
BROADCAST (March 11, 2005)
3. EVERYTHING OLD IS NEW AGAIN
Reviving a brand is both a creative and business decision. Marketers find brand-new audience with each generation of kids. Yesterday's beloved characters are revived to rekindle fond memories from adults and win the hearts of a new bunch of kids.
BROADCASTING & CABLE (March 14, 2005)
4. THE ART OF MANUFACTURED NEWS
Public relations firms take branded journalism to a whole new level. Instead of sending out video news releases in hopes that stations and cable networks will air them, PR firms are actually creating the newscast, then buying spots on networks.
BROADCASTING & CABLE (March 28, 2005)
5. 中国电视产业竞争的价值思考
中国电视产业的整体发展正处在深刻转型的关键点上。渠道的掌控在构成传播影响力方面已日渐式微，而内容生产的价值营造及终端客户的精密把握则势必成为未来传播市场竞争的两大重 点。
《南方电视学刊》 (2005年第一期 (总第五十一期))
6. 中国数码电视发展运营模式的新思路
国家广电总局正大力推进中国数码电视的发展，在发展过程中遇到不少问题。究竟「路权管理+透明机顶盒+认证式收费管理系统」的数码电视运营模式是否一种最能解决普及数码电视与 收费电视的最佳模式？
《世界宽带网络》 (2005年3月)
