传媒参考资料

2006-06-14
MEDIA REFERENCE
June 2006

1. PAY-TV MADE EASY : SATELLITE PLAYERS READY TO CASH IN ON TV CRAZE
Starting a pay-TV service is harder than it looks, from the cost of building a headend to acquiring the programming. Satellite players have hit upon a strategy for cashing in on the race to IPTV and mobile TV : bundled, pre-formatted content delivery and management.
TELECOM ASIA (June 2006)

2. NET NEUTRALITY – WHAT IT MEANS, AND WHY SUPPRESSION OF INNOVATION IS THE KEY ISSUE
The genius of the Internet is its promise of unlimited accessibility. While the openness of the Internet is universally praised, it is no longer guaranteed. In the USA, perhaps the most contentious debate in telecommunications policy concerns “net neutrality”.
INTER-MEDIA (April 2006)

3. IT’S NOT CABLE TV. IT’S WHATEVER
Multi-platform for broadcasters is more than the buzzword of the day. It is the way the audience lives nowadays. American cable industry will be dominated by showing off a mix of media: Internet, mobile and other platforms in addition to plain old cable TV.
BROADCAST & CABLE (May 8, 2006)

4. HD NEXT STEP FOR NEWSGATHERING
High Definition (HD) is the next step for the increasingly challenging task of newsgathering, and manufacturers are luring broadcasters to take the plunge with compelling tools. This article takes a look at some of the latest HD newsgathering technologies.
ASIA-PACIFIC BROADCASTING (May 2006)

5. THE REFORMING ROLE OF THE CHINESE GOVERNMENT IN CHINA’S MEDIA TRANSFORMATION
This paper examines the contradicting and complementary forces in the transformation of the Chinese media. While the Chinese media is still a propaganda machine tightly controlled by the state to serve and further its goals, growing and unequivocal evidence is pointing to changing Chinese journalism practices.
MEDIA ASIA (Volume 32, Number 2, 2005)

6. CHINA'S YELLOW JOURNALISM
The Chinese press is being suppressed by both the visible hand of the government, and the increasingly and more powerfully, by the invisible hand of the market. “Irresponsible press” is another big threat to press freedom in China.
FAR-EASTERN ECONOMIC REVIEW (June 2006)

7. 广电集团进军新媒体的机遇与挑战
本文主要从市场需求及商业模式等角度分析目前倍受国内各个广电机构青睐的移动电视、网络电视、手机电视等新媒体的现状、问题和前景,并就广电集团如何应对数码新媒体所带来的挑战,提出若干策略性建议。
<南方电视学刊> 二零零六年第二期(总第58期)
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