传媒参考资料

2006-07-17
MEDIA REFERENCE
July 2006

1. PUBLIC SERVICE BROADCASTING IN THE AGE OF GLOBALIZATION
Public service broadcasting are essential for the survival of our societies in this age of globalization. We need to involve everybody, including all members of the genuine public, to discuss and debate issues. Public service media outlets are our best vehicles to focus on issues that profoundly affect human destiny.
MEDIA ASIA (Volume 32, Number 2, 2005)

2. TV SETS VERSUS THE PC : IDTV AND THE NEED TO CHANGE CONSUMER HABITS
It does not matter whether 啍elevision goes Internet?or the 髟nternet goes television? What does matter is that people will have access to a wide range of services via various terminals, a necessary precondition for achieving the information society. The PC and TV will not exactly be fulfilling the same function or become fully overlapping, but cross-fertilization will take place as both will be used as platforms for the web.
INTER-MEDIA (July / August 2006)

3. CRACKING THE MOBILE MUSIC PUZZLE
The future of digital music may be mobile, but it’s a hard dollar for everyone, thanks to complex licensing and a lack of affordable DRM (Digital Rights Management) interoperability. As for a viable business model, the ticket isn掐 the big names so much as ease of use and value-added.
WIRELESS ASIA (June 2006)

4. TEN RULES FOR DIGITAL TV PRODUCTION
In the highly competitive multi-channel environment, producers face the challenging task of marrying creative programming with low budgets and fast turnarounds. This article has put together some tried-and-tested rules for digital TV programme-making.
BROADCAST (June 9, 2006)

5. DIGITAL TERRESTRIAL STANDARDS SHOWDOWN
The battle is winding down over which standard for digital terrestrial broadcasting would dominate ?the US-developed Advanced Television Systems Committee (ATSC) or the European Digital Video Broadcasting (DVB)? One venue for a standards showdown is China.
ASIA-PACIFIC BROADCASTING (June 2006)

6. DMB SPREADING IN
Asia-grown digital multimedia broadcasting (DMB) standard is quietly gaining grounds in a number of countries in the region. While South Korea has taken a dramatic lead in DMB in the same way that the UK leads in DAB, China is also a key market for the DAB, DMB and DAB-IP family of standards to be launched by this year.
ASIA-PACIFIC BROADCASTING (June 2006)
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