传媒参考资料
2006-11-141. CHINA'S ONLINE MOBS: THE NEW RED GUARD?
Since the advent of a commercial Internet in China, observers have debated what its impact on society would be. Would Internet democratize China? Could the Communist Party control the Internet as they control other mass media? It turns out that these are the wrong questions.
FAR EAST ECONOMIC REVIEW (October 2006)
2. BRAVE NEW WORLD
With telcos, Internet service providers and even retailers all joining the race to launch on-demand services to consumers, the burgeoning market is opening up new opportunities for content owners across the globe. But the brave new world of video on-demand also brings with it new challenges and complex rights issues to negotiate.
BROADCAST INTERNATIONAL (October 6, 2006)
3. WEIGHING THE RISKS OF CITIZEN JOURNALISM
As the concept of citizen journalism takes hold around the world, broadcasters in the Asia-Pacific region are facing a key question: Is it an ideal way to interact with their viewers, or a path fraught with risk?
ASIA PACIFIC BROADCASING (October 2006)
4. ADVERTISING : THE NEW LANDSCAPE
The advertising industry is changing. What it does, how it does, even what it calls itself – everything about the business is shifting under the weight of the digital information revolution. This article maps out the changing realities and speculates on the shape of things to come.
CREATIVE REVIEW (September 2006)
5. NICHE TV GOES DIGITAL – AND DEEPER
New, cost-effective broadband channels chase a single-minded audience. Servicing audiences that are too small to be profitable through traditional TV is exactly what the Internet is good for. There are lots and lots of small audiences, and when you start aggregating those audiences, there is the template for a business model.
BROADCASTING & CABLE (October 9, 2006)
6. YOUR NEW FAVOURITE SET-TOP BOX : THE PC
Microsoft, Apple and Intel envision a future where media servers replace the set-top box in pay-TV networks, but issues over costs and management control may keep the PC-TV revolution from being televised.
TELECOM ASIA (September 2006)
＊ 《传媒透视》由香港电台出版，新媒体拓展组编制。查询及来稿，请联络执行编辑张玲玲小姐。
is published by RTHK and produced by New Media Unit. For enquiry and contribution, please contact Managing Editor Miss Mayella Cheung.
（电话 / Tel：23397670 传真 / Fax：27941137 电邮 / E-mail：cheungll@rthk.org.hk）
Since the advent of a commercial Internet in China, observers have debated what its impact on society would be. Would Internet democratize China? Could the Communist Party control the Internet as they control other mass media? It turns out that these are the wrong questions.
FAR EAST ECONOMIC REVIEW (October 2006)
2. BRAVE NEW WORLD
With telcos, Internet service providers and even retailers all joining the race to launch on-demand services to consumers, the burgeoning market is opening up new opportunities for content owners across the globe. But the brave new world of video on-demand also brings with it new challenges and complex rights issues to negotiate.
BROADCAST INTERNATIONAL (October 6, 2006)
3. WEIGHING THE RISKS OF CITIZEN JOURNALISM
As the concept of citizen journalism takes hold around the world, broadcasters in the Asia-Pacific region are facing a key question: Is it an ideal way to interact with their viewers, or a path fraught with risk?
ASIA PACIFIC BROADCASING (October 2006)
4. ADVERTISING : THE NEW LANDSCAPE
The advertising industry is changing. What it does, how it does, even what it calls itself – everything about the business is shifting under the weight of the digital information revolution. This article maps out the changing realities and speculates on the shape of things to come.
CREATIVE REVIEW (September 2006)
5. NICHE TV GOES DIGITAL – AND DEEPER
New, cost-effective broadband channels chase a single-minded audience. Servicing audiences that are too small to be profitable through traditional TV is exactly what the Internet is good for. There are lots and lots of small audiences, and when you start aggregating those audiences, there is the template for a business model.
BROADCASTING & CABLE (October 9, 2006)
6. YOUR NEW FAVOURITE SET-TOP BOX : THE PC
Microsoft, Apple and Intel envision a future where media servers replace the set-top box in pay-TV networks, but issues over costs and management control may keep the PC-TV revolution from being televised.
TELECOM ASIA (September 2006)
＊ 《传媒透视》由香港电台出版，新媒体拓展组编制。查询及来稿，请联络执行编辑张玲玲小姐。
（电话 / Tel：23397670 传真 / Fax：27941137 电邮 / E-mail：cheungll@rthk.org.hk）
