传媒参考资料
2007-01-121. THE FUTURE OF THE BBC
If new technology and increased consumer choice are making life harder for the BBC, they also offer tremendous opportunities. Now some say that it needs to shift away from 24-hour schedule towards “on-demand” television — making everything it has ever produced available on the Internet, much of it free — or risk being left behind.
THE ECONOMIST (January 4, 2007)
2. CONTENT IS KING AND SO IS OWNERSHIP
By 2009, more than 108 million digital TV subscribers worldwide will be accessing thousands of video-on-demand programs and moving massive amounts of content from device to device. The drive to prevent programs from being illegally copied is crucial in a digital age.
BROADCASTING & CABLE (December 4, 2006)
3. POWER TO THE PEOPLE
You - control the media now, and the world will never be the same. This was the year the people took control of the media. This year-end issue features citizens of the new digital democracy and the stars of the user-powered revolution.
TIME (December 25, 2006)
4. DANGER ZONE
With journalists facing ever increasing danger in the field, how can hostile environment training help lower the risks? Reporter of this article donned her flak jacket and went to find out.
BROADCAST (December 1, 2006)
5. ENCODING TO NEW PLATFORMS
Selling content for delivery to mobile devices, and even automobiles, is a new revenue source for many broadcast, cable and satellite TV operators worldwide. However, new services such as these typically require new encoders to deliver the high-quality video at low data rates.
ASIA-PACIFIC BROADCASTING (December 2006)
6. JOIN THE MOBILE REVOLUTION
The mobile web will revolutionize how we gather information over the next few years. With growing interest, improved browsers, broadband data speeds and location-based services available today, are we ready for it?
.NET (January 2007)
＊ 《传媒透视》由香港电台出版，新媒体拓展组编制。查询及来稿，请联络执行编辑张玲玲小姐。
is published by RTHK and produced by New Media Unit. Enquiries and contribution, please contact Managing Editor Miss Mayella Cheung.
（电话 / Tel：23397670 传真 / Fax：27941137 电邮 / E-mail：cheungll@rthk.org.hk）
If new technology and increased consumer choice are making life harder for the BBC, they also offer tremendous opportunities. Now some say that it needs to shift away from 24-hour schedule towards “on-demand” television — making everything it has ever produced available on the Internet, much of it free — or risk being left behind.
THE ECONOMIST (January 4, 2007)
2. CONTENT IS KING AND SO IS OWNERSHIP
By 2009, more than 108 million digital TV subscribers worldwide will be accessing thousands of video-on-demand programs and moving massive amounts of content from device to device. The drive to prevent programs from being illegally copied is crucial in a digital age.
BROADCASTING & CABLE (December 4, 2006)
3. POWER TO THE PEOPLE
You - control the media now, and the world will never be the same. This was the year the people took control of the media. This year-end issue features citizens of the new digital democracy and the stars of the user-powered revolution.
TIME (December 25, 2006)
4. DANGER ZONE
With journalists facing ever increasing danger in the field, how can hostile environment training help lower the risks? Reporter of this article donned her flak jacket and went to find out.
BROADCAST (December 1, 2006)
5. ENCODING TO NEW PLATFORMS
Selling content for delivery to mobile devices, and even automobiles, is a new revenue source for many broadcast, cable and satellite TV operators worldwide. However, new services such as these typically require new encoders to deliver the high-quality video at low data rates.
ASIA-PACIFIC BROADCASTING (December 2006)
6. JOIN THE MOBILE REVOLUTION
The mobile web will revolutionize how we gather information over the next few years. With growing interest, improved browsers, broadband data speeds and location-based services available today, are we ready for it?
.NET (January 2007)
＊ 《传媒透视》由香港电台出版，新媒体拓展组编制。查询及来稿，请联络执行编辑张玲玲小姐。
（电话 / Tel：23397670 传真 / Fax：27941137 电邮 / E-mail：cheungll@rthk.org.hk）
