传媒参考资料
2007-05-111. KEEPING ONLINE MEDIA SAFE
When it comes to offering protection for the rich media content pervasive on the Internet, the industry is at a bellwether moment. All companies are eager for the attention that comes from putting material online; many are wary of losing control of that material to new media upstarts.
BROADCASTING & CABLE （April 9, 2007）
2. SWITCHED ON TO THE POWER OF IDENTS
With the proliferation of digital channels and distribution platforms, network identity has become more important than ever. Broadcasters need their brand to shout above the crowd with channel idents that must stand up to rigorous daily scrutiny. In the U.K., a network’s identity can cost anywhere from ￡500,000 to ￡3m. BBC’s 2006 rebrand was ￡1.2m.
BROADCAST （April 20, 2007）
3. PUTTING PUBLIC RECORDS ONLINE
Chairman of the U.S. Federal Communications Commission (FCC) wanted american broadcasters to put their public files online, including public affairs programming logs, requests for political-ad time and the prices charged. Some in the TV industry say the move could provide more ammunition for activist groups looking to challenge TV licenses and could add up to more expense and time for stations to convert drawers of papers to a searchable web database.
BROADCAST & CABLE （April 16, 2007）
4. WEB 2.0 FORCING TELECOMS OPERATORS TO REINVENT THEMSELVES
Business isn’t what it used to be. VOD (video-on-demand) is no longer the Holy Grail of pay-TV, but a preliminary step to a broader concept of video that ranges from added interactivity and multiple screens to sharable user-generated content and time-shifted video routed to any terminal you want, including your handset.
TELECOM ASIA （May 2007）
5. 中国电视的本土化战略
本土化最通俗的定义就是用电视语言讲述中国民众喜闻乐见的故事和思想，这是现阶段中国电视业最重要的战略问题之一。
《南方电视学刊》 （二零零七年二月）
6. 动漫基地：喧嚣的背后
自2004年以来，内地国产动画产量逐年倍数递增。本文从学理角度审视中国动漫产业现状，从战略和策略上分析产业发展路径与发展方向。
《南方电视学刊》 （二零零七年二月）
When it comes to offering protection for the rich media content pervasive on the Internet, the industry is at a bellwether moment. All companies are eager for the attention that comes from putting material online; many are wary of losing control of that material to new media upstarts.
BROADCASTING & CABLE （April 9, 2007）
2. SWITCHED ON TO THE POWER OF IDENTS
With the proliferation of digital channels and distribution platforms, network identity has become more important than ever. Broadcasters need their brand to shout above the crowd with channel idents that must stand up to rigorous daily scrutiny. In the U.K., a network’s identity can cost anywhere from ￡500,000 to ￡3m. BBC’s 2006 rebrand was ￡1.2m.
BROADCAST （April 20, 2007）
3. PUTTING PUBLIC RECORDS ONLINE
Chairman of the U.S. Federal Communications Commission (FCC) wanted american broadcasters to put their public files online, including public affairs programming logs, requests for political-ad time and the prices charged. Some in the TV industry say the move could provide more ammunition for activist groups looking to challenge TV licenses and could add up to more expense and time for stations to convert drawers of papers to a searchable web database.
BROADCAST & CABLE （April 16, 2007）
4. WEB 2.0 FORCING TELECOMS OPERATORS TO REINVENT THEMSELVES
Business isn’t what it used to be. VOD (video-on-demand) is no longer the Holy Grail of pay-TV, but a preliminary step to a broader concept of video that ranges from added interactivity and multiple screens to sharable user-generated content and time-shifted video routed to any terminal you want, including your handset.
TELECOM ASIA （May 2007）
5. 中国电视的本土化战略
本土化最通俗的定义就是用电视语言讲述中国民众喜闻乐见的故事和思想，这是现阶段中国电视业最重要的战略问题之一。
《南方电视学刊》 （二零零七年二月）
6. 动漫基地：喧嚣的背后
自2004年以来，内地国产动画产量逐年倍数递增。本文从学理角度审视中国动漫产业现状，从战略和策略上分析产业发展路径与发展方向。
《南方电视学刊》 （二零零七年二月）
