传媒参考资料

2007-06-14
1. FROM CODES TO CORPORATIONS
Although many of the ethical dilemmas journalists face begin with the inherent conflict between the individual’s role as a journalist and his or her employer’s quest for profit, journalistic codes of ethics consistently fail to acknowledge this.
MEDIA ASIA (Volume 33, 2006)

2. DISCOVERING THE PROFIT IN MOBILE CONTENT
Cellcos across Asia are increasingly adding Web 2.0 applications to their offerings, partly to enhance customer loyalty and to replicate the runaway success of Web-based user-generated content and social networking services.
TELECOM ASIA (June 2007)

3. ME-TV : THE RACE TO FIND NEW TALENT
While most pundits suggest that user-generated content (UGC) is a vast and largely untapped treasure trove for broadcasters and producers, a less upbeat assessment suggests that its potential is still largely unclear. But that hasn't stopped broadcasters from launching UGC channels.
BROADCAST (May 11, 2007)

4. FUTURE OF NEWS
Broadcast newsrooms are undergoing a technological revolution which is changing the way that news is gathered, packaged and broadcast. The transition to non-linear digital news production has gathered pace as new technology enables broadcasters to adopt fully tapeless workflows and build systems capable of delivering news on demand across a wide variety of platforms.
BROADCAST (May 18, 2007)

5. AUTOMATION GIVES MORE BROADCAST OPTIONS
What are the technology choices made by some broadcasters seeking to automate? And how have they worked out? Broadcasters today may choose to distribute a multiplex of digital channels and many see huge new revenue opportunities in the use of automation and other technologies to "produce once, publish everywhere".
ASIA-PACIFIC BROADCASTING (May 2007)

6. 靠部落格打响品牌
部落格(blog)惊人的影响力持续发烧。 随着部落格蓬勃发展,只要写出专业,个人部落格成为稳定的收入将不再是幻想。
《数位时代双周》 (二零零七年五月一日)
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