传媒参考资料

1. RADIO\'S MUTED SUCCESS
Video killed Asia\'s radio star even before it had a real chance to shine, keeping the medium as television\'s poor country cousin in most of the region. Radio in Asia is the forgotten medium, thanks to television and video\'s allure, but it is fighting back.
MEDIA 28 June, 2002


2. THE SET-TOP BOX : DIGITAL TV\'s BOX OF TRICKS
How could the set-top box become a catalyst for a technology shift? What tricks empower it to get millions of viewers glued to the TV screen? As a rule, set-top boxes do not come cheap because of the technology infused into them. They are designed to receive TV signals, run interactive applications and pass them to the TV.
ASIA-PACIFIC BROADCASTING June, 2002


3. MAKING iTV REAL
It\'s all very well that operators, manufacturers, industry bodies and governments keep trying to find a way to make iTV viable. However, at some point, someone will have to explain to the public what this is all about.
CABLE & SATELLITE COMMUNICATIONS INTERNATIONAL June, 2002


4. WHO\'s AFRAID OF WIRELESS LAN?
Wirless LAN, or 802.11, technology has make it to the big time. It is becoming an integral part of operators\' plans for mobile data. But is it a Trojan Horse for the I.T. world\'s assault on the telephony world? WLAN has moved from being largely ignored, or stigmatized as a threat, to being embraced as an opportunity.
MOBILE COMMUNICATIONS INTERNATIONAL May, 2002


5. KOREAN TEMPTATIONS
After Asia\'s financial crisis, Koreans have flocked to the shops with their new-found consumer credit. That means rich pickings for overseas ad agencies that are now piling in, eager to grab a piece of the world\'s 10th biggest advertising market.
FAR EAST ECONOMIC REVIEW 11 July, 2002


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