传媒参考资料
2007-08-141. CONTRA-FLOW IN GLOBAL MEDIA – AN ASIAN PERSPECTIVE
The global media landscape in the first decade of the 21st century represents a complex terrain of multi-vocal multimedia and multi-directional flows. Media flows and contra-flows form part of the wider struggle over information flows that define power relations in the global information economy.
MEDIA ASIA (Volume 33, Numbers 3&4, 2006)
2. NEW PLATFORMS OFFER MORE CHALLENGES TO THE INDUSTRY
With the coming together of IT, broadcast and telecommunication technologies, broadcasters, telcos and other providers of 勓ew media?are busy exploring ways and means to interact with their target audience. In the new world of pushed and pulled media, repurposing and delivering content across multiple platforms is mission critical.
ASIA-PACIFIC BROADCASTING (July 2007)
3. THE BEST GUIDES FOR MANAGING INFORMATION SECURITY
Managing IT security across the enterprise can be a bewildering experience. There are many resources available on the Internet, but far too many for the newcomer to be able to sort out the valuable ones from the useless ones. However, with the right guides and checklists, the job can be greatly simplified and more easily understood.
SYS ADMIN JOURNAL (August 2007)
4. BREAKTIME ON THE BOX
As the junk food ad ban puts the squeeze on traditional kids programmes, broadcasters are making their output interactive and with some content 厜ay per play? This articles explains how kids shows are going to the red button and beyond.
BROADCAST (July 13, 2007)
5. WORD-OF-MOUTH
Which ad agency hasn掐 heard a client say, 浢ake me a viral campaign? While the web has certainly increased the opportunities for campaigns to go viral, reaping word-of-mouth buzz is as elusive as ever. Pass-on rates can be boosted with content that掇 heavy on engagement and light on hard selling.
DIGITAL MEDIA (July / August 2007)
6. 认知新媒体
什么是新媒体？顺应新媒体国际发展的技术潮流，国内进行了广泛的技术开发和试验研究。
《世界宽带网络》 (二零零七年七月)
The global media landscape in the first decade of the 21st century represents a complex terrain of multi-vocal multimedia and multi-directional flows. Media flows and contra-flows form part of the wider struggle over information flows that define power relations in the global information economy.
MEDIA ASIA (Volume 33, Numbers 3&4, 2006)
2. NEW PLATFORMS OFFER MORE CHALLENGES TO THE INDUSTRY
With the coming together of IT, broadcast and telecommunication technologies, broadcasters, telcos and other providers of 勓ew media?are busy exploring ways and means to interact with their target audience. In the new world of pushed and pulled media, repurposing and delivering content across multiple platforms is mission critical.
ASIA-PACIFIC BROADCASTING (July 2007)
3. THE BEST GUIDES FOR MANAGING INFORMATION SECURITY
Managing IT security across the enterprise can be a bewildering experience. There are many resources available on the Internet, but far too many for the newcomer to be able to sort out the valuable ones from the useless ones. However, with the right guides and checklists, the job can be greatly simplified and more easily understood.
SYS ADMIN JOURNAL (August 2007)
4. BREAKTIME ON THE BOX
As the junk food ad ban puts the squeeze on traditional kids programmes, broadcasters are making their output interactive and with some content 厜ay per play? This articles explains how kids shows are going to the red button and beyond.
BROADCAST (July 13, 2007)
5. WORD-OF-MOUTH
Which ad agency hasn掐 heard a client say, 浢ake me a viral campaign? While the web has certainly increased the opportunities for campaigns to go viral, reaping word-of-mouth buzz is as elusive as ever. Pass-on rates can be boosted with content that掇 heavy on engagement and light on hard selling.
DIGITAL MEDIA (July / August 2007)
6. 认知新媒体
什么是新媒体？顺应新媒体国际发展的技术潮流，国内进行了广泛的技术开发和试验研究。
《世界宽带网络》 (二零零七年七月)
