传媒参考资料

2007-09-13
1. TELECOM'S OLYMPIC CHALLENGES
Broadband and a mix of new wireless technologies, both homegrown and foreign, promise to take centre stage at the 2008 Summer Olympic Games, as Beijing strives to host a “high-tech Olympics”. So, are the service providers and vendors ready to meet the challenge?
TELECOM ASIA (August 2007)

2. DELIVERING SEAMLESS IPTV SERVICE
To deliver reliable IPTV service quickly at a lower deployment cost, telecommunications companies (telcos) demand integrated service fulfillment processes that understand the basic network and the complexity and size of the processes used.
TELECOM ASIA (August 2007)

3. HOW TO MASTER HD CONTENT IN NEW MASTER-CONTROL
Moving content for multiple playout is no longer just a dream, thanks to the new generation of master-control systems. And the master-control system does not only control programming that goes on the air. The new system could now make sending the programme as easy as attaching a video file to an email.
ASIA PACIFIC BROADCASTING (August 2007)

4. SNG GOES IP AND HD
High-Definition (HD) and the Internet are propelling satellite-newsgathering services (SNG) and equipment to deliver more benefits to today's global broadcasters. Said to be an industry first, a new SNG service was offering HDTV broadcasters a bandwidth home enhanced by IP-based connectivity platforms for voice and data communication to the SNG truck.
ASIA-PACIFIC BROADCASTING (August 2007)

5. CONTROL ROOMS ON AUTO-PILOT
Computers haven't completely taken over the running of TV stations, but they're getting closer. With more and more stations moving their entire video-ingest, storage and playout chain to file-based operation, automation software is spreading its reach throughout broadcast plants.
BROADCASTING & CABLE (July 30, 2007)

6. 电视品牌战略探讨
电视传媒的竞争最终必是内容的竞争。电视传媒要在内容竞争中取胜,必须依靠自己的品牌节目。品牌节目在内地电视媒体的生存和发展中,起着决定性的作用。
《南方电视学刊》 (二零零七年第三期)
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