传媒参考资料

2007-10-12
1. THINKING OUTSIDE THE BOX
The advent of multi-platform means commissioning is rarely just about TV. Broadcasters are figuring out how to encourage and develop cross platform 360-degree commissions, with different platforms being integrated in joined-up thinking.
BROADCAST (September 14, 2007)

2. 3DTV : GIMMICK OR KILLER APP?
Developers are racing to refine 3D technology for the home market. The technology to achieve and watch 3D - stereoscopic - content has come of age. There are very few technical barriers to 3D being deployed, and most people don’t realize how much 3D production activity is going on.
BROADCAST (September 14, 2007)

3. SHOWS THAT CHANGED TV
TV is always changing itself, reflecting and redirecting current tastes. This article assembled a list of all-time 100 TV shows which broke the form. These TV shows were instrumental in changing TV and, therefore, changing us.
TIME (September 24, 2007)

4. DON’T COUNT DMB OUT YET
Far from being just a runner-up, DMB is still very much a strong contender in a global mobile-TV standards race that is far from over. The South Korean government estimates that there will be 21 million mobile TV users in South Korea within five years, mostly using DMB-based services.
ASIA-PACIFIC BROADCASTING (September 2007)

5. BROADBAND : READY FOR PRIMETIME
As the popularity of online video explodes, broadcast and cable programmers are seeking to deliver more content while providing a higher-quality viewing experience. Although most networks’ online video strategies are still in the experimental stage, tech vendors, programmers are pushing next-generation online video forward.
BROADCASTING & CABLE (August 27, 2007)

6. CAPITALIZING ON THE TELECOM TRANSITION
With the rise of Web 2.0, user interactivity has gone a notch higher, with video playing a major role in this IP-based technology revolution. This article outlines what service providers need to know to identify and prepare for the next killer application.
TELECOM ASIA (October 2007)
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