传媒参考资料

1.　THE BIG PICTURE – NUMBERS THAT DRIVE THE GLOBAL MEDIA AND TELECOM COMMUNITY
With the prospect of a digital dividend offered by more efficient broadcasting transmission, spectrum can be released and reused. But what is the ultimate public good of the ‘spectrum commons’? And how should new and additional spectrum reallocation be commercially managed?
INTER-MEDIA　　　（Winter 2008 Volume 36 Issue 5）

2.　WHAT TV IS LEARNING FROM THE INTERNET
Many people say the 30-second spot is dead, which may very well be true – and but television is far from dead, and it may actually be starting to learn a thing or two from the Internet that will keep it alive and kicking for many years to come. One thing TV is learning is how to expand the “social” nature of programming beyond that singular viewing room.
MEDIA POST　　　（February 4, 2009）

3.　BOOKS UNBOUND
Self-publishing used to be the despised last resort of frustrated authors. But it has adapted to the digital age far better than conventional publishing has – and that means it’s increasingly looking like a model for the future. The forces of a new century are shaping a new kind of literature. It’s fast, cheap and out of control.
TIME　　　（February 2, 2009）

4.　DESIGN SUSTAINABILITY
In many ways, technology (and its rapid rate of change) lies at the heart of the relationship between ‘making’ and ‘designing’. Thanks to the desktop computer revolution and today’s PDF culture, the design process has increasingly become a linear pursuit. Producers need to re-engage with the idea of making as part of the design process.
CREATIVE REVIEW　　　（December 2008）

5.　GEARING UP FOR THE WONDERS OF DIGITAL ERA
Right across the Asia-Pacific region, broadcasters are readying themselves for the wonders of the digital era. But a digital link to the audience is required to realize the benefits of digital TV. Without digital transmission, the digital revolution cannot spread nor reach its market.
ASIA-PACIFIC BROADCASTING　　　（January 2009）

6.　数字电视整体转换的影响及对策
自零六年以来，中国各地区先后启动了数字（数码）电视整体转换。数字电视转换范围广，涉及户数多；与传统模拟电视比较，数字电视具有收视节目增多、收视方式转变、附属功能多样、互动性加强等特点。本文探讨数字电视给内地电视媒体在频道战略、节目编排、广告运营等多方面所造成的影响。
〈南方电视学刊〉　　　（二零零八年第六期）