传媒参考资料
2002-09-151. SENDING THE RIGHT DTV SIGNALS
The transition to DTV means station owners have to think about their broadcast antennas, and face the complexity of technical and financial issues even on what should be done to old antennas once the transition is complete.
ASIA PACIFIC BROADCASTING August, 2002
2. MANAGING CONTENT FOR COMPETITIVE ADVANTAGE
These days content is only valued in the media enterprise in terms of the revenue it can generate, the paying customers it can attract, or the employees it can effectively serve. Broadcasters are working toward common goals, getting the most out of their media assets while trying to control production costs.
INTERNET WORLD August, 2002
3. SINK OR SWIM
WIth a set-top box of their own, TV broadcasters can take their place in the digital future. But what has been missing is a willingness to reinvent their medium in ways that would have been unthinkable to the television pioneers of the 20th century.
BROADCASTING & CABLE 5 August, 2002
4. VERY REMOTE CONTROL
Moves to restrict foreign TV broadcasters only lead to more Chinese watching them illegally, as well as state and private broadcasters losing revenue. And TV piracy has proved such a money-spinner that it provides a strong incentive for experts to try to crack any new encryption codes.
FAR EAST ECONOMIC REVIEW 29 August, 2002
5. THE ENVIRONMENTAL CHALLENGE
We live in an age in which environmental issues transcend national boundaries. What role should broadcasters, especially public broadcasters, play in making their listeners and viewers aware of environmental issues amidst their comercial pressures from advertisers?
INTERMEDIA July, 2002
＊「传媒参考资料」专门介绍有关传媒的资料性文章和书籍，方便有兴趣的读者参考查阅\。查询请联络《传媒透视》执行编辑张玲玲小姐。
（电话：23397670 传真：27941137 E-mail：cheungll@rthk.org.hk ）
The transition to DTV means station owners have to think about their broadcast antennas, and face the complexity of technical and financial issues even on what should be done to old antennas once the transition is complete.
ASIA PACIFIC BROADCASTING August, 2002
2. MANAGING CONTENT FOR COMPETITIVE ADVANTAGE
These days content is only valued in the media enterprise in terms of the revenue it can generate, the paying customers it can attract, or the employees it can effectively serve. Broadcasters are working toward common goals, getting the most out of their media assets while trying to control production costs.
INTERNET WORLD August, 2002
3. SINK OR SWIM
WIth a set-top box of their own, TV broadcasters can take their place in the digital future. But what has been missing is a willingness to reinvent their medium in ways that would have been unthinkable to the television pioneers of the 20th century.
BROADCASTING & CABLE 5 August, 2002
4. VERY REMOTE CONTROL
Moves to restrict foreign TV broadcasters only lead to more Chinese watching them illegally, as well as state and private broadcasters losing revenue. And TV piracy has proved such a money-spinner that it provides a strong incentive for experts to try to crack any new encryption codes.
FAR EAST ECONOMIC REVIEW 29 August, 2002
5. THE ENVIRONMENTAL CHALLENGE
We live in an age in which environmental issues transcend national boundaries. What role should broadcasters, especially public broadcasters, play in making their listeners and viewers aware of environmental issues amidst their comercial pressures from advertisers?
INTERMEDIA July, 2002
＊「传媒参考资料」专门介绍有关传媒的资料性文章和书籍，方便有兴趣的读者参考查阅\。查询请联络《传媒透视》执行编辑张玲玲小姐。
（电话：23397670 传真：27941137 E-mail：cheungll@rthk.org.hk ）
