传媒参考资料

1.　RADIO REAFFIRMS ITS VALUE IN THE MARKET
Seen by many as the poor relation to other media platforms, radio is nonetheless managing to prove its worth in several of the region’s biggest consumer markets. The rush of new and exciting media choices notwithstanding, radio is managing to hold its own in Asia. And podcasting is also a new form of radio.
MEDIA　　　（February 26, 2009）

2.　IPTV IN ASIA STILL AT FLEDGLING STAGE
IPTV, or the delivery of the TV-viewing experience using Internet protocol, is still at its fledgling stage. Despite the compelling case for IPTV, its uptake in the Asia-Pacific is at snail’s pace. This article examines what it will take to tip the balance in favor of its services.
ASIA-PACIFIC BROADCASTING　　　（February 2009）

3.　THE RISE OF QUALITY SOUND
The challenges involved in producing high-definition pictures are well documented, but relatively little attention has been focused on the audio portion of the HDTV experience. Let’s see how consumer demand for a greater auditory experience to match high-definition visuals is helping to drive the rise of 5.1 multi-channel audio. And producers should be savvy about the potential that sound can have on the programmes experience.
BROADCAST　　　（January 23, 2009）

4.　PROMOTING EDITORIAL INDEPENDENCE AND MEDIA PLURALISM : A CASE STUDY APPROACH TO PUBLIC SERVICE BROADCASTING IN ASIA
The media play a central role in promoting freedom of thought and expression in every society. And Public service media constitute one of the key agents for providing citizens with information, education and entertainment that is free of commercial, state or political influences and biases. In light of the rapidly changing media landscape, it is critical to strengthen and enhance the role of public broadcasting.
MEDIA ASIA　　　（Volume 34 Numbers 3 & 4）

5.　互动电视之用户习惯分析
国内数字电视（港称“数码电视”）的发展已有数年，但仍需面对用户习惯的重重困难：一是付费习惯，另一是使用习惯。
<世界宽带网络>　　　（二零零九年二月号）

6.　论上海IPTV的运营策略
IPTV作为近年全球快速发展的新兴媒体，本文在分析国外模式基础上，试图探讨IPTV在上海的运营策略。
<世界宽带网络>　　　（二零零九年二月号）