传媒参考资料

1.　TV’S SOCIAL AMBITIONS
Television is increasingly venturing into a user-led consumption model. Dynamic and evolving at a rapid pace, the stakeholders in what was once regarded as television have made huge inroads into the online space.
MEDIA　　　（April 22, 2009）

2.　MAXIMIZING ‘THREE SCREEN’ REVENUE
How important are alternative distribution platforms, often called the three screens, to today’s television’s business? Local broadcasters have a tremendous opportunity to extend their presence and generate revenue from mobile TV and the Internet, but doing so will require some changes.
INTER MEDIA　　　（Volume 37, Issue 1, 2009）

3.　CONCEPTUALISING THE STATUS AND RELEVANCE OF JOURNALISM EDUCATION IN ASIA
Globalization, liberalization and the advances in new media and communication technologies have fuelled an increasing demand for trained media professionals and journalists. A multi-country study was conducted to explore the journalism education in several Asian countries.
MEDIA ASIA　　　（Volume 35, 2008）

4.　ANIMATE THIS !
Most of us tend to associate the word ‘animation’ with the cartoon classics of our youth. But increasingly, the big studios are turning out animated features for adults, alongside ever-more-complex offerings for children that employ the sophisticated technology.
IDN　　　（Volume 18, Number, 2009）

5.　THE UPSIDE OF ONLINE
Far from undermining TV viewing, the rise of media player technologies shows how online can become an integral part of broadcasters’ content strategies. By offering legal access to recent broadcast content, aided by strong brand recognition and cross-promotion on TV, broadcasters have managed to harness a significant portion of digital demand for themselves.
BROADCAST　　　（March 20, 2009）

6.　中国电视零八年回顾
二零零八年的中国电视行业呈现了许多与往年不同的特点，从年初的南方雪灾到「5‧12」汶川大地震、从奥运圣火全球传递到北京奥运会的圆满举行，再到当前影响到各行各业的金融危机。诸多不平凡的大事件，对中国电视市场格局产生了重大影响。本文从节目内容、产业发展等方面，对二零零八年中国电视的状况加以盘点。
<南方电视学刊>　　　（二零零九年第一期）