传媒参考资料

1.　BRANDING UNLOCKS MULTI-CHANNEL POTENTIAL
In a multi-channel environment, branding is said to be key to establishing a consistent presence among viewers – and there is no lack of technologies for the task in the Asia-Pacific. This article looks at the position taken by some broadcasters in the region.
ASIA-PACIFIC BROADCASTING　　　（May 2009）

2.　INTERNET TV : HUGE POTENTIAL FOR GROWTH IN THE ASIA-PACIFIC
The market for Internet TV in the Asia-Pacific is described by analysts as “fragmented” and in its infancy or growth stage, the very reason this new media market is expected to have plenty of room for growth. But just when will key players emerge? Should this worry traditional TV operators?
ASIA-PACIFIC BROADCASTING　　　（May 2009）

3.　THE NEWS HUB COMES OF AGE
Tapeless technology is not only changing the role of reporting personnel, it is also enabling broadcasters to design newsrooms that move away from traditional layouts. The rise of the tapeless newsroom has been as inexorable as it has been inevitable.
BROADCAST　　　（May 8, 2009）

4.　POST WORKFLOW REVOLUTION
The Internet has been revolutionizing media. Remote web-based editing technologies would radically impact on video post-production by shortening schedules and changing the way people work with potentially huge ramifications.
BROADCAST　　　（May 15, 2009）

5.　MUCH A – TWITTER ABOUT SOMETHING
The popular micro-blogging service Twitter has left the world of technorati and entrenched itself into the mainstream lexicon. Twitter’s single biggest advantage in the broadcast industry is its marketing power and reach. And there is a sudden recent burst of usage of Twitter by TV networks, shows, individual stars and TV characters.
BROADCASTING & CABLE　　　（May 11, 2009）

6.　新媒体网络事业生存关键：每天都要 KPI
相较传统媒体，网络媒体算是新兴事业，营运需要长期培植，亦仍无必胜之盈利模式。关键业绩指标 (Key Performance Indicator) 就是生存要素。
《数位时代》　　　（二零零九年五月号）