传媒参考资料
2009-08-17Premium Rate Services (PRS) have become commonplace in today’s television programmes, but in recent years as their popularity has increased, they have been the cause of much controversy. PRS cover a wide range of actions, from phone information services, to phone chat services to interaction with a television programme. This article deals with the interaction with TV programmes where viewers are charged by their phone provider to interact or participate. INTER-MEDIA （Voulume 37, Issue 2, 2009）
2. THE YOUTUBE DILEMMA
YouTube provides a steady stream of inspiration to advertising creatives, but it leaves young directors vulnerable to having ideas stolen and agencies open to accusations of plagiarism. This is naturally a blurred idea and brings to the thorny issue of whether a commercial has only been ‘inspired’ by another piece of work, consciously or unconsciously, or whether an idea has been deliberately lifted.
CREATIVE REVIEW （May 2009）
3. FILMING ANOTHER DIMENSION
3DTV sounded like science fiction a year ago, but today UK broadcasters are delivering in the home. The BBC pioneered the first live satellite 3DS (stereoscopic) broadcast last March, test transmissions have moved from cinema venues to the home. Some predicted 3DTV could become a mass entertainment medium in the UK within three to five years. But there are still substantial issues to overcome first.
BROADCAST （July 24, 2009）
4. DIGI-CHANNELS ENJOY BRAVE NEW POST-DTV WORLD
The digital channel landscape is colorful. There has been a lot of channel-surfing and a lot of press about digital channels in the U.S. The stations that are up and running with them can indeed take advantage of all these interests.
BROADCASTING & CABLE （June 22, 2009）
5. 新一代的网络广告创新应用
行销新蓝海，跨界网络影音，网络已成为接触率第二大的强势曝光媒体，是广告主进行整合行销时不可或缺的一环，接触族群的「深度」与「广度」更持续提升。
《数位时代》 （二零零九年七月号）
6. 手机电视何去何从？
随着手机报、手机小说、手机广播、手机电影、手机动漫等内容元素的渐次出现，手机电视作为一种新型的传输平台，在国内的发展引起各方关注。
《南方电视学刊》 （二零零九年第三期）
