HKD13.2M Raised to Support 11 Beneficiaries
Jointly organised by Radio Television Hong Kong (RTHK) and the South China Morning Post (SCMP), the annual fundraising campaign 'Operation Santa Claus 2024' (OSC) rallied under the theme "Everyday Heroes" and received generous support from all sectors of society. To celebrate its success, the closing ceremony of OSC 2024 was held today (5 February) at the social enterprise Museum Café 8 at Central Pier 8. Officiating guests Acting Assistant Director of Broadcasting (Radio and Corporate Programming) Angel Cheng, and Chief Operating Officer of the SCMP Kevin Huang, together with representatives of beneficiaries and donors, announced that a total of HKD 13.2M had been raised this year.
The Ceremony featured heartwarming musical performance by singer Joanna Leane and a speech by OSC Ambassador, Hong Kong wheelchair badminton athlete Daniel Chan Ho-yuen. Donors shared insights in achieving their fundraising success and commitment to support Operation Santa Claus’s mission in spreading the spirit of giving love and care, while beneficiaries expressed their gratitude to the generous donors. The two-month OSC fundraising campaign highlighted Hong Kong's public support for underprivileged groups. Funds raised this year will be distributed among 11 beneficiaries across the city, improving the lives of more than 11,000 people. These beneficiaries include charities dedicated to children and youths, the community, the elderly, the environment and sustainability, medical services, as well as individuals with disabilities or in mental recovery.
OSC celebrated the successful conclusion of this year’s drive with seven awards in recognition of exceptional corporations and schools for their fundraising efforts. They included:
- Top Corporate Fundraiser–Morgan Stanley
- Top School Fundraiser–DSC International School
- Most Creative Corporate Fundraiser–Chinachem Group
- Most Creative School Fundraiser–CPC Yao Dao Secondary School
- Best Santa’s Helper Award–Deacons
- New Santa’s Helper Award–Vita Green Charitable Foundation
- School Community Contribution Award–Shung Tak Catholic English College
Acting Assistant Director of Broadcasting (Radio and Corporate Programming) Angel Cheng said, “OSC 2024 concluded successfully with overwhelming generosity from the community, living up to this year's theme of ‘Everyday Heroes’. We thank all donors for their selfless giving, which not only brought warmth to disadvantaged groups, but also provided tangible support to enhance their quality of life.”
“For 37 years, SCMP has been dedicated to serving the underprivileged community through the annual OSC charity drive. As a proud, homegrown news organisation headquartered in HK, we are committed to serving those in need and our society as an organisation,” said Kevin Huang, Chief Operating Officer of SCMP.
