China Perspectives

Fun times as toymaker extends global reach

It is turning out to be a most successful toy story.

The highly-popular Labubu dolls have become a truly global phenomenon, bringing success to Pop Mart, the Chinese toymaker behind it.

Net profit of the Beijing-based firm has surged, and so has its share price.

So, what's the secret behind its success?

As Chloe Feng tells us, a different type of target audience, a unique sales strategy, and celebrity endorsement are just some of the reasons why Pop Mart has become one of the world's top toymakers.