Over the past 27 years, Hong Kong people have shown their generosity by donating or participating in "Operation Santa Claus" (OSC), the annual fundraising campaign co-organised by Radio Television Hong Kong (RTHK) and the South China Morning Post (SCMP). This year's campaign, held over the last two months and themed as "Small Change, Big Change", showed the continuing and remarkable warmth and concern of the public towards those in need. A total raised of HK$20,759,231 was revealed at the closing ceremony on 21 January by officiating guests, Director of Broadcasting Roy TANG; SCMP Editor-in-chief WANG Xiangwei, and representatives of donors and beneficiaries.